The title worked with Luxe Brand, a beauty licensing company -- that also produced Ariana Grande’s Cloud fragrance, released in September 2018 -- to create the brand, Eau de Juice, made up of four scents. It will launch exclusively with Ulta in the U.S. on Thursday, before expanding in 2020 to additional markets like Germany and Mexico.
The Verdict
ClassificationLikely AI
ConfidenceHigh confidence
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