Driving Shoppers Through the Door: How a National Furniture Retailer Proves Incremental In-Store Lift with Declared Intent Data

The Challenge For a national furniture retailer operating in a competitive, considered-purchase category, proving that digital advertising translates to real in-store traffic is notoriously difficult. Traditional attribution models rely on assumptions and proxy signals — leaving marketers without a reliable way to connect ad exposure to physical store visits. This retailer needed more than brand [...]Read More... from Driving Shoppers Through the Door: How a National Furniture Retailer Proves Incremental In-Store Lift with Declared Intent Data

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